Volunteering and Older Adults
Baby boomers represent a highly talented and motivated segment of the population that can help solve some of our most challenging social problems.
With the generous support of Investors Group, Volunteer Canada is pleased to provide helpful information as part of the Volunteering & Healthy Aging Project - specifically tailored for the Canadian baby boomer population. With a focus on the demonstrated health benefits of volunteering, the project aims to further engage this age group as volunteers. We relied on input from a steering committee comprised of representatives from a variety of stakeholder groups. With an extensive literature review (PDF) complete, new products and marketing strategies are being developed to educate the Canadian public and voluntary sector organizations on the many and varied benefits of volunteering to support healthy communities and healthy aging.
Following are other relevant resources:
Volunteer Connections: New Strategies for Involving Older Adults
This manual explores the questions and the answers to recruiting and retaining the older adult volunteer - better known as the baby boomer.
Click here http://volunteer.ca/en/catalog/volunteer-connections-new-strategies-involving-older-adults to purchase this resource.
Volunteering ... A Booming Trend
Targets Canadian baby boomers and seniors. Its purpose is to educate these audiences about the overall importance of volunteerism in the community and how they can get involved.
Click here http://volunteer.ca/en/catalog/volunteering-a-booming-trend to purchase this resource.

